Saturday, May 26, 2007

Angal fixation

My friend Rick used to laugh every time he saw a commercial for Black Angus burgers. And at our local steakhouse he'd always flip through the menu looking for the Angus beef picture and smack his lips saying "Mmmm...I sure could use some tasty black anus!" Now Carl's Jr. is suing Jack in the Box for making a similar joke. The lawsuit claims that Jack in the Box misleads viewers by implying that Angus beef comes "from the rear-end and/or anus of beef cattle by creating phonetic and aural confusion between the words 'Angus' and 'anus."

Are viewers really going to get confused if they get the joke?

The lawsuit also claims that one Jack in the Box ad is comparing "apples to oranges" (or making that type of comparison) when it compares Sirloin to Angus. Sirloin is a specific cut of meat and Angus is a breed. Watch the ads. Weakening the suit is the fact that the ad ultimately compares, or contrasts, the hamburgers not the type of beef. And they're obviously meant to be funny. That's quite a task -- arguing that a joke is intended to be taken seriously. (Sorry about the double passive. Read what Neal says about them here here and here.)


  1. "Apples and oranges"?

    Surely a more appropriate analogy would be comparing apple seeds with all fruit!

  2. Or how about comparing orange pulp to Valencia oranges?

  3. Carl's Jr. should probably just keep quiet. The less coverage this lawsuit gets, the better.


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