I almost ran screaming from the supermarket this weekend when I heard a Christmas carol playing over the sound system. I just about bolted but I composed myself and merely hurried out of the store. I'm a bit of a sap. I do love Christmas. But At Christmas. Don't rush me. It ruins the season.
Speaking of seasons...
The first carols of the WotY season have started jingling. And our earliest submission comes from the Oxford University Press. This year's Word: Hypermiling
343,000 Google™ hits.
From the OUP post:
“Hypermiling” was coined in 2004 by Wayne Gerdes, who runs this web site. “Hypermiling” or “to hypermile” is to attempt to maximize gas mileage by making fuel-conserving adjustments to one’s car and one’s driving techniques. Rather than aiming for good mileage or even great mileage, hypermilers seek to push their gas tanks to the limit and achieve hypermileage, exceeding EPA ratings for miles per gallon.
I understand the tendency of some people to run screaming from these announcements. But you come by looking for language blather so 'tis always the season here.
If I want Christmas carols in April I'll go to Frankenmuth.