It's not a compliment

Nancy Friedman posted a 'tweet' about this somehow disconcerting page.

I skimmed through the copy and found myself constantly misreading "Twittad" as twitwad or twit wad.

Twit wad. I love it. It uses twit: a mild but nicely dismissive term. It evokes all the '___ wad' insults, especially shit wad. It hints at the very effective and very crass twat. I'm going to use it. But for what? What is a twit wad?

Google™ results:
Search term "twit wad" yields 7 hits.
Search term twitwad yields 48 hits.

So it's young. Let's give it a personality.

My first thought of course is to connect it to Twitter:

Twit Wad

That idiot in every meeting or class or audience that's constantly making little side comments that aren't nearly as funny as he thinks they are.