The announcement just came out.
"Oxford has announced its WOTY and it is.....LOCAVORE!"
You can read more about the New Oxford American Dictionary WOTY finishers at the OUP Blog.
There you will find that
The 'locavore' movement encourages consumers to buy from farmers' markets or even to grow or pick their own food, arguing that fresh, local products are more nutritious and taste better.
I hadn't heard this word before. Had you?